Today is Amazon Prime day. On Prime day, hundreds of items are deeply discounted for a limited amount of time, and while supplies last. I was reading about the best deals on a blog called The Geek Spot, and found some bittersweet information. The good news is that the best Prime Day sales are on tech products! The bad? Those are just about the only good deals on Prime Day.
Valerie, the author of The Geek Spot, noted that Prime Day only has a handful of good deals. In her first sentence, you can get a sense of her humorous yet jaded opinion. She says, "Today is Prime Day, an artificial sale date created by Amazon to get you to spend more money on things you probably don't need."
I definitely agree with Valerie that Prime Day is playing psychological games on the consumer. With so many competitors online, it makes sense that Amazon would create hype about one (not-so) special day to attract more consumers. It is the same reason that I drag my mom out at 4 am the day after Thanksgiving: FOMO.
FOMO, or the fear of missing out, is often the driving force behind these big sale days. When people hear that Amazon (or anyone for that matter) is having an amazing sale they want to take advantage of it. Whether that means driving to the mall at 3am on Black Friday or visiting Amazon.com just because it is July 11th, FOMO is getting people into the store. As a matter of fact, some of my friends created a Prime account just to have access to the Prime Day sales!
Did you buy anything during Prime day, and do you believe in FOMO?
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